Tag Archive ' OOH'


2016 – Chinese New Year of the Monkey: “The status of events will be changing very quickly”

2016 – Chinese New Year of the Monkey: “The status of events will be changing very quickly” And how true has that been. I have been in this industry for 14 years and in my opinion, the year was a very “turbulent” one for the OOH sector. A trending change has been the fact that…

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OOH really works optimally with MMAP!

OOH really works optimally with MMAP!

29 June 2016 | Under OOH | Posted by | No Comments

OOH really works optimally with MMAP! Operating out of its funky offices in Bryanston, MMAP is no stranger to out of home advertising. Having been in the market for the past 11 years, the two-time MOST Award winning company has grown its business significantly over the years. Michael Bratt sat down with company founder and…

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Oasis Outdoor Media and MMAP get digi with it!

Oasis Outdoor Media and MMAP get digi with it! Oasis Outdoor Media and MMAP Integrated Outdoor Solutions recently treated guests to the exclusive official launch of a new Digital Out-Of-Home offering, set to roll out across 100 BP forecourts by February 2016. The launch enjoyed representation from the following media agencies; The Media Shop, Zenith…

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MMAP wins MOST Awards 2015 Out of Home Media Owner

MMAP wins MOST Awards 2015 Out of Home Media Owner Having won the MOST 2015 OOH Media Owner award, MMAP Integrated Outdoor Solutions has this to say: Quoting Michele Munro, MD and founder of MMAP, “to win at the MOST awards is a major achievement for MMAP! We are entering our 9th year in business…

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MMAP Says! OOH Helps to bring back lost lovers … and other things too!

MMAP Says! OOH Helps to bring back lost lovers … and other things too! We’ve all seen these devices, plastered onto railings, light-poles, distribution boards, walls and directional signage all around Joburg. So MMAP recently decided to check why this type of sticker bomb/guerilla type advertising is so popular with alternative ‘healers’. The best way…

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MMAP says! Wall murals are great, but require additional planning time.

MMAP says! Wall murals are great, but require additional planning time. After MMAP’s most recent facilitation of a wall mural campaign we decided to trouble shoot some of the areas that media planners should consider when deploying a wall mural for a campaign. Lead-time It is generally advisable that planning starts one month ahead of…

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MMAP says! In outdoor media, good creative makes the site – not the other way round!

MMAP says! In outdoor media, good creative makes the site – not the other way round! At MMAP we often get asked to propose the best sites for a particular campaign, but an important thing to remember when considering a clients outdoor campaign is that it is the creative that makes the billboard advert effective,…

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UM uses dynamic OOH to promote motion pictures … obviously!

UM uses dynamic OOH to promote motion pictures … obviously! Recently UM booked a range of dynamic OOH sites with MMAP for their client ‘Universal International Pictures’ (UIP) UM’s Deri–Anne Schniewind elaborates on the rationale behind site selection. A mall is a leisure environment where cinemas are of course found. We believe that moviegoers will be…

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The extra mile in Out of Home with Initiative Media Durban and SA Home Loans

By Michele Munro There is a lot to be said about longevity. MMAP has been working with Initiative Media Durban on the SA Home Loans business for about eight years now and have learnt a lot from this positive relationship.Non-negotiable for any long-lasting relationship are values such as respect, honesty and integrity. But it is…

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Living the great outdoors

Living the great outdoors

25 April 2014 | Under OOH | Posted by | No Comments

By Michele Munro People sometimes claim to be passionate about what they do as a day job. But what differentiates true devotees in my opinion is their commitment to get out there and get their hands dirty. This is why, as an outdoor advertising enthusiast, client field trips are such an important aspect of my…

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