Category 'OOH'


MMAP Inventory hits 4900 items!

MMAP Inventory hits 4900 items!

10 June 2015 | Under OOH | Posted by | No Comments

MMAP Inventory hits 4900 items! MMAP integrated OOH solutions has recently celebrated its 4900th line item of unique OOH inventory with its most recent media owner addition from Oracle Media. We have consistently over the years worked to improve the quality and depth of our proprietary database asset and it has become invaluable not only for…

Continue reading →
UM uses dynamic OOH to promote motion pictures … obviously!

UM uses dynamic OOH to promote motion pictures … obviously! Recently UM booked a range of dynamic OOH sites with MMAP for their client ‘Universal International Pictures’ (UIP) UM’s Deri–Anne Schniewind elaborates on the rationale behind site selection. A mall is a leisure environment where cinemas are of course found. We believe that moviegoers will be…

Continue reading →
Art of outdoor: Insights from the FEPE congress

FEPE congress research and South Africa By Michele Munro I was fortunate enough to attend this year’s FEPE International Out of Home (OOH) Congress held in Vienna, Austria. FEPE is the worldwide association of outdoor advertising companies. It was a privilege to rub shoulders with thought leaders from all over the world and immerse myself…

Continue reading →

The extra mile in Out of Home with Initiative Media Durban and SA Home Loans

By Michele Munro There is a lot to be said about longevity. MMAP has been working with Initiative Media Durban on the SA Home Loans business for about eight years now and have learnt a lot from this positive relationship.Non-negotiable for any long-lasting relationship are values such as respect, honesty and integrity. But it is…

Continue reading →
Living the great outdoors

Living the great outdoors

25 April 2014 | Under OOH | Posted by | No Comments

By Michele Munro People sometimes claim to be passionate about what they do as a day job. But what differentiates true devotees in my opinion is their commitment to get out there and get their hands dirty. This is why, as an outdoor advertising enthusiast, client field trips are such an important aspect of my…

Continue reading →
Outdoors is where you want to be in 2014

Outdoors is where you want to be in 2014

24 April 2014 | Under OOH | Posted by | No Comments

By Michele Munro In the age of sensory overload and social media dominance, the challenge for 2014 is for out of home media to continue to innovate and remain the cool kids on the block. Outdoors is where you want to be in our beautiful country – and just like there’s nothing better than chilling…

Continue reading →

The Media Rant & Rave: Michele Munro

The Media Rant & Rave: Michele Munro

23 May 2013 | Under OOH | Posted by | No Comments

MEDIA RANT: Lack of innovation and creativity in OOH To some, outdoor media is just about space. If creative is late or if the OOH campaign is just a bigger version of the magazine ad, so what. In fact, if it’s a re-purposed ad, so much the better! To others it’s all about the media…

Continue reading →
MMAP wins MOST Lamb Award 2012

MMAP wins MOST Lamb Award 2012

13 September 2012 | Under OOH | Posted by | No Comments

MMAP accomplished the honour of winning a MOST Lamb Award for the Out of Home category for 2012 as well as the overall Media Owner 2012 Lamb Award. MMAP achieved an incredibly high mean score of 8.26, one of the highest media owner scores achieved in the independent research conducted by Brad Aigner of FGI…

Continue reading →