Archive


The extra mile in Out of Home with Initiative Media Durban and SA Home Loans

By Michele Munro There is a lot to be said about longevity. MMAP has been working with Initiative Media Durban on the SA Home Loans business for about eight years now and have learnt a lot from this positive relationship.Non-negotiable for any long-lasting relationship are values such as respect, honesty and integrity. But it is…

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Living the great outdoors

Living the great outdoors

25 April 2014 | Under OOH | Posted by | No Comments

By Michele Munro People sometimes claim to be passionate about what they do as a day job. But what differentiates true devotees in my opinion is their commitment to get out there and get their hands dirty. This is why, as an outdoor advertising enthusiast, client field trips are such an important aspect of my…

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Outdoors is where you want to be in 2014

Outdoors is where you want to be in 2014

24 April 2014 | Under OOH | Posted by | No Comments

By Michele Munro In the age of sensory overload and social media dominance, the challenge for 2014 is for out of home media to continue to innovate and remain the cool kids on the block. Outdoors is where you want to be in our beautiful country – and just like there’s nothing better than chilling…

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The Media Rant & Rave: Michele Munro

The Media Rant & Rave: Michele Munro

23 May 2013 | Under OOH | Posted by | No Comments

MEDIA RANT: Lack of innovation and creativity in OOH To some, outdoor media is just about space. If creative is late or if the OOH campaign is just a bigger version of the magazine ad, so what. In fact, if it’s a re-purposed ad, so much the better! To others it’s all about the media…

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MMAP wins MOST Lamb Award 2012

MMAP wins MOST Lamb Award 2012

13 September 2012 | Under OOH | Posted by | No Comments

MMAP accomplished the honour of winning a MOST Lamb Award for the Out of Home category for 2012 as well as the overall Media Owner 2012 Lamb Award. MMAP achieved an incredibly high mean score of 8.26, one of the highest media owner scores achieved in the independent research conducted by Brad Aigner of FGI…

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