Archive


2016 – Chinese New Year of the Monkey: “The status of events will be changing very quickly”

2016 – Chinese New Year of the Monkey: “The status of events will be changing very quickly” And how true has that been. I have been in this industry for 14 years and in my opinion, the year was a very “turbulent” one for the OOH sector. A trending change has been the fact that…

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OOH really works optimally with MMAP!

OOH really works optimally with MMAP!

29 June 2016 | Under OOH | Posted by | No Comments

OOH really works optimally with MMAP! Operating out of its funky offices in Bryanston, MMAP is no stranger to out of home advertising. Having been in the market for the past 11 years, the two-time MOST Award winning company has grown its business significantly over the years. Michael Bratt sat down with company founder and…

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Oasis Outdoor Media and MMAP get digi with it!

Oasis Outdoor Media and MMAP get digi with it! Oasis Outdoor Media and MMAP Integrated Outdoor Solutions recently treated guests to the exclusive official launch of a new Digital Out-Of-Home offering, set to roll out across 100 BP forecourts by February 2016. The launch enjoyed representation from the following media agencies; The Media Shop, Zenith…

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MMAP wins MOST Awards 2015 Out of Home Media Owner

MMAP wins MOST Awards 2015 Out of Home Media Owner Having won the MOST 2015 OOH Media Owner award, MMAP Integrated Outdoor Solutions has this to say: Quoting Michele Munro, MD and founder of MMAP, “to win at the MOST awards is a major achievement for MMAP! We are entering our 9th year in business…

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MMAP Says! OOH Helps to bring back lost lovers … and other things too!

MMAP Says! OOH Helps to bring back lost lovers … and other things too! We’ve all seen these devices, plastered onto railings, light-poles, distribution boards, walls and directional signage all around Joburg. So MMAP recently decided to check why this type of sticker bomb/guerilla type advertising is so popular with alternative ‘healers’. The best way…

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MMAP says! Wall murals are great, but require additional planning time.

MMAP says! Wall murals are great, but require additional planning time. After MMAP’s most recent facilitation of a wall mural campaign we decided to trouble shoot some of the areas that media planners should consider when deploying a wall mural for a campaign. Lead-time It is generally advisable that planning starts one month ahead of…

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MMAP says! In outdoor media, good creative makes the site – not the other way round!

MMAP says! In outdoor media, good creative makes the site – not the other way round! At MMAP we often get asked to propose the best sites for a particular campaign, but an important thing to remember when considering a clients outdoor campaign is that it is the creative that makes the billboard advert effective,…

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MMAP Inventory hits 4900 items!

MMAP Inventory hits 4900 items!

10 June 2015 | Under OOH | Posted by | No Comments

MMAP Inventory hits 4900 items! MMAP integrated OOH solutions has recently celebrated its 4900th line item of unique OOH inventory with its most recent media owner addition from Oracle Media. We have consistently over the years worked to improve the quality and depth of our proprietary database asset and it has become invaluable not only for…

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UM uses dynamic OOH to promote motion pictures … obviously!

UM uses dynamic OOH to promote motion pictures … obviously! Recently UM booked a range of dynamic OOH sites with MMAP for their client ‘Universal International Pictures’ (UIP) UM’s Deri–Anne Schniewind elaborates on the rationale behind site selection. A mall is a leisure environment where cinemas are of course found. We believe that moviegoers will be…

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Art of outdoor: Insights from the FEPE congress

FEPE congress research and South Africa By Michele Munro I was fortunate enough to attend this year’s FEPE International Out of Home (OOH) Congress held in Vienna, Austria. FEPE is the worldwide association of outdoor advertising companies. It was a privilege to rub shoulders with thought leaders from all over the world and immerse myself…

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